During a recent coaching session, a client was focusing on how to market herself as a coach. She expressed the recommended marketing steps felt uncomfortable and contrived. She described an interaction at a party where she was talking with someone telling of their challenges at work. My client felt confident she could help this person yet she didn’t feel it was appropriate to respond by marketing herself as a coach in this situation.
The question I asked my client was “What will happen when you simply act like a coach the next time that happens? Her response was “I will be giving them a taste of coaching.” Just as she finished saying it she realized it as an opportunity to provide a first-hand experience into coaching. She could offer it as a gift and that felt appropriate to her.
What a great way of marketing one’s self — to give, in the moment, a free sampling of what one has to offer…
Coaching is a gift and when the fit is right and the coach is well trained, it only takes a small taste to make a positive difference, leading one to want more. Offering one’s self as a coach in a random setting for the sake of exposing another to coaching is not only genuine for a true coach, it is a gift we coaches enjoy giving naturally.
So, if you are a coach, offer a free sample when the situation presents itself.
If you are not a coach, and you find yourself thinking more intentionally about things because of a conversation you had with a stranger, be aware that you may just have been given a gift; perhaps that person was a coach.
Finding a good fit is important and coaches often offer a free introductory session for just that reason.
Treat yourself; go get a free coaching sample today!